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Gucci selling jeans with deliberate grass stains for $770 – Insider

todaySeptember 22, 2020 5

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If you thought high-end fashion was all diamond-encrusted leather handbags and silk dresses dripping in pearls, think again.

Gucci is selling jeans with deliberate grass stains on the knees for £600 ($770) a pair.

For true denim lovers, the Italian fashion house also has dungarees in the same style for £850 ($1,092).

gucci grass dungarees thumb

Both items are in Gucci’s mens ready to wear collection for Fall/Winter 2020, which, the brand says, channels a “grunge vibe.”

“This wide-leg denim pant is crafted from organic cotton specifically treated for a stained-like, distressed effect,” the website reads.

“Gucci explores new takes on the cult fabric, reinterpreting it with different designs and washing techniques that blur the line between vintage and contemporary.”

This isn’t the first time Gucci has charged high-end prices for items many people would consider damaged.

In 2019, the luxury brand launched dirty-looking trainers complete with scuff marks for $870.

Many people mocked the sneakers on social media, with one shopper saying: “I’ve got a few filthy stained pairs like this left abandoned in the garden shed.”

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