KANYE WEST: Donda Breaks Streaming Records

Kanye West is making big money and breaking records with his new album and it technically isn’t even out yet.

The latest Donda listening party was officially the most-watched livestream event in Apple Music history with 5.4 million views — topping the last Donda listening party a week prior, which pulled in 3.3 million viewers. The record had previously been held by the Gucci Mane and Jeezy Verzuz.

The rest of his catalog also saw a boost in streaming numbers in recent weeks. He’s been averaging around 10 million-plus streams a day and reeled in 240-million total over the past three weeks — a 33% jump over what he did the previous month.

And then there’s the $7 million that he’s apparently earned from merchandise sales. That’s nearly ten-times what top stadium acts usually make in merch sales on a good night. (Billboard)